Nowadays, cars have unbelievable functions, such as park by themselves, programs routines to charge the battery, warm up the wheel, and more.
Hereafter, how do users need to experience these features?
How will they interact the better for the safest?
As a UX/UI designer, my goal was to find those pain points that could make unsafe the Cupra users while driving. Furthermore, design a complete experience made by all the fantastic functions the current technology is able to provide.
The tools I used to use were Photoshop, Figma, User Zoom, Jira.
ux research:
Our goal is a constant research that help us to understand CUPRA users and their needs and frustrations.
We perform two different research strategies depending on which infotainments we aim: those ones that are currently on the market, and those that will be launched in coming years. Both strategies are base on collecting data by quantitative and qualitative methods.
It is very useful to test infotainment concepts of cars that are on the market because we reach a high number of real pain points, and so we can work on these facts for improving it on the future systems. On the other hand, there are new features coming for the future cars, and so it is important to test the concept while defining them.
We use to come up with unexpected insights to see how users understand the technical face of functions on a visual digital screen. Besides, our responsibility is also to communicate with stakeholders (Function Owner), and so get fix all the points between each other.
We use User Zoom for quantitative results, and interviews in-person for qualitative results (8/10 people). This step on the process is done not only as UX research but as final Product Test. We are on a constant testing.
concepting,
wireframing:
Once we have all the insights, we brainstorm a draft of ideas, thoughts and facts. From this points, we define the concept, and then, we create wireframes and prototypes to simulate as real as possible our ideas.
These proposals are communicated to other teams we collaborated with, such as developers, engineers and project managers. We all together bet for the best UX&UI, and so get it ready to be tested with real users.
usability testing:
Real and accurate feedback is our best validation. We launch a sort of user tests to collect high quality proves that our concept has a correct centered-user design. If numbers or qualitative feedback bring bad results, we redesign these ideas to turn around its pain points.
We used to create quantitative and qualitative user tests via User Zoom (A/B test).
Sometimes, when the product needs it, we also created qualitative user tests on movement and on live (driving).
Real product image from design team are not allow to show publicly.
